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  Why Branding Your Resume Produces a High ROI
by Jessica Holbrook Hernandez - Mar, 2011
It has been no secret in advertising and marketing for some time now that you need to know your target audience. And it really isn’t any different in a job search. You need to know who you audience is, what their needs are, and how to communicate the benefits of what you offer. Last autumn I jumped head first into a huge conversion rate optimization project. I was doing hours of research and work to figure out everything...
 
  How to Generate Personal Energy - Find a Faulty Story
by Dr. Maynard Brusman - Mar, 2011
I recently facilitated a Leadership Retreat at a beautiful ocean and beach resort for the Managing Partners of a law firm. We focused a great deal on improving their emotional intelligence-based leadership skills including self-awareness and creating more work/life balance. The legal profession is a highly rewarding, but increasingly demanding profession. Managing partners are often stressed out and some burned out. One of...
 
  Select A College That Will Help You Find A Job
by Bob Roth - Mar, 2011
If you are a high school senior or junior making decisions about the college you will attend and your goal is to graduate with a good job, you should think about a few issues that are seldom discussed. Since the cumulative effect of your choices can greatly impact the number of employers that will want to interview you in your senior year of college, wise students carefully think about each decision. When evaluating colleg...
 
  Stories Create Our Reality
by Dr. Maynard Brusman - Mar, 2011
I taught a self-management class for fifteen years, and work with scores of coaching clients to improve their self-management. One critical insight that I’ve observed over the years is that the happiest people construct their reality by telling themselves positive stories. I manage my own life by taking time to reflect on the stories I’m telling myself about people and events. I’ve learned that by changing my internal narrati...
 
  What’s Your Story?
by Dr. Maynard Brusman - Mar, 2011
“The most important story you will ever tell about yourself is the story you tell to yourself.” ~ Jim Loehr, The Power of Story, Free Press, 2007 Stories that don't work happen to everybody. Each of us operates with a variety of organizing principles, or “stories,” that swirl around our brains. They often prompt us to work harder and faster, even though we're not getting any closer to achieving the life we want. Even th...
 
  Don't lose the passion!
by Hallie Crawford - Mar, 2011
People often ask me, "if I have so many hobbies and interests, or so many things I enjoy doing, how do I know which one I should pursue as a career?" This is a common issue. I tell people it's like being on spin cycle in the dryer. You're so confused you don't know which way to turn, and which interest or passion to pursue. Sometimes the path we want to take seems very clear though. For example, some passions will pay more tha...
 
  Happy President’s Day!
by Hallie Crawford - Mar, 2011
I’m sure you are familiar with this quote from President Barack Obama: “Change will not come if we wait for some other person or some other time. We are the ones we’ve been waiting for. We are the change that we seek.” Change is never easy, especially when you are in career transition. Fear (among others) can be a big obstacle to change that you want to make. The obstacles I see time and time again for people wanting to mak...
 
  LinkedIn adds new functionality to ‘Company’ search
by Miriam Salpeter - Mar, 2011
LinkedIn’s blog reported yesterday that you can now search “for companies not only by attributes such as location, industry, and size but also by how you are connected. You can filter a set of results to include only those companies where you have a direct connection or broaden your search to include companies in your extended network.” Hopefully, you have already been following companies (read more about following companie...
 
  Meetup Groups – Blab About What You Want to Do
by Hallie Crawford - Mar, 2011
We all know that networking is the best way to get a new job. Approximately 70% of the jobs that are secured out there are landed through the hidden job market. There are two important things to remember though: 1) Networking, and conducting informational interviews with people in a field of interest, is also an invaluable way to learn more about different industries you want to explore for your long-term career path. 2)...
 
  Networking: Script it out; just don’t sound like a telemarketer
by Hallie Crawford - Mar, 2011
I was talking to my client Kellie recently about her job search. She had a few calls to make to prospective employers to follow up on her interviews. (Yes luckily, I’m finding recruiters are calling people again, and I have several clients out there going on interviews.) Kellie was nervous, she didn’t know what to say to them and didn’t want to choke up or sound unprofessional on the phone or on their voicemail. This is imp...
 
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