Located in Chicago, IL since 2002, Pivotal 5 is the industry leader and trendsetter in wellness and handheld fitness products.  Our unique brand platform allows our owned and licensed brands to be developed and grown worldwide by leveraging synergies among the brands/products.

Pivotal 5 has built a talented, competitive infrastructure focusing on innovative brand/product development to create lasting brand relationships with our customers.  Our team creates and deliver results worldwide by focusing on Brand + Product Development, Private Label Product Supply and Retail Distribution.  The success of Pivotal 5 is accomplished through our key markets/channels: wholesale, retail, direct to consumer and fitness facility.  Over the last 10 years, we have supplied products for some of the best-known brands throughout the USA and Europe; but the foundation of Pivotal 5’s brand platform are in our owned and licensed brands:  Natural Fitness, Rejuvenation, PER4M, KettleWorX, Lifeline and Iron Gym.

We stay on the forefront on trends in the fitness industry with our product development while using research & industry partners to keep a continuous pipeline of innovative products and niche brand ideas targeted toward specific markets.  Pivotal 5 is constantly evolving and growing by bringing new and exciting products and brands to life; contact us today and learn how we can help your product or brand take the next step toward success.