Are you wondering if your company needs an employee newsletter? While having an internal newsletter isn’t necessarily a must, there are a number of key benefits that can make them worthwhile.

4 Key Benefits of Employee Newsletters

Four key benefits of employee newsletters include:

1. Consistent Message Delivery

When you have an employee newsletter, you have a formal communication channel that is available to all employees. It provides a great place to announce company news and introduce new programs, initiatives, etc. in a consistent manner. Everyone will have access to the newsletter, so everyone has the potential to find out at the same time in the same way. This can help clarify misconceptions and control incorrect rumors.

2. Internal Employee Recognition

Employee newsletters serve as a built-in tool for employee recognition. If you have an “employee of the quarter” program, it’s important to recognize the workers who receive the award – both for making sure that your outstanding employees get recognized and to help others learn who they should model their behavior after if they want to be recognized in this way. While the news media is likely to publicize these kinds of awards, you can definitely recognize employees in your newsletter!

3. Increase Leadership Visibility

It’s important for workers to see a consistent leadership presence, and an internal newsletter provides a great forum for this. Company leadership can maintain a high profile with employees via newsletter features such as executive photos, executive profiles, letters from executives, quotes from executives, etc. Without this kind of outlet, chances are that most employees only see and/or hear from top leadership on infrequent occasions. The newsletter can help leaders stay in the forefront.

4. Promote Company and Industry Knowledge

An employee newsletter can be a great tool for helping employees learn more about the company as a whole, as well as the industry in which the organization is doing business. The more employees know about their company and their industry, the more connected they are likely to feel. Building this kind of connection is an important building block for employee engagement. Including information like company history, industry history, trends, expected changes, etc. is a great way to help employees at all levels be better informed.

Ready to Start an Internal Newsletter?

If you’re ready to start an employee newsletter at your company, you’ll need to plan your newsletter, decide how it’s going to be designed and structured. You’ll also need to come up with a plan for getting the content and images you need. Putting together a newsletter does take some time, but it’s not terribly expensive and the benefits can make it well worth the investment.